Innovative Strategies In The Premium Dog Food Sector

Innovation is what draws the line between the successful business and the super successful business. To stay competitive a business must continually put new twists and turns on what already exists. It is the way to capture the attention and pocketbooks of the consumer population. Whether it is softer toilet paper or even dog kibble, newer ideas bring higher profits.

The premium dog food makers are bringing fresh new ideas and concepts to the foods we feed our pets. One manufacturer is fixated on freshness to the point where expiration dates are put on each package of food. Approaching his facility means garnering the smells of fresh chicken, turkey, and beef. These meats are then combined into different formulas like chunky chicken and packaged while at their freshest.

The practice of using only real meats and vegetables and shunning fillers and preservatives is not a new concept. Purina Beneful has been offering premium foods for dogs for some time. Big hearty chunks of chicken, beef, and turkey smothered in delicious gravies and chock full of healthy vegetables have been a mainstay of the Beneful line.

Premium dog food companies have recognized the bar Beneful has set for them and are stepping up to the competitive plate. Producing fresh formulas for every stage of your pet’s life is what Beneful does best and now has multiple manufacturers competing for consumer dollars.

Consumers can now find even more choices when determining what to feed their dogs. Many of the newer, fresher choices include foods and entrees that are very much like what owners would put on their own tables. Beef stews, sirloin burgers, and even lamb are among the many choices.

These choices do come at a price. The better quality and fresher ingredients require more revenue to produce. These costs are then passed to the consumer. This does not seem to sway sales though. Premium foods are turning a multi million dollar business into a multi billion dollar business.

Sales seem to be fueled by pet owners healthier eating habits. They want their pets to benefit from healthier foods that will promote longer, happier lives.

 

The Wheels of Charity in Motion

Autism Rocks is a charity that raises money for autism research through music. This charity is already making a difference. It raised a few hundred thousand pounds during its first month of activity alone. The founder, Sanjay Shah, realized that it could be fun and effective to involve some of the world’s most famous musicians with a cause that was close to his heart. And he was right.

The charity has hosted small and very private concerts in London. The performers who donated their time include Lenny Kravitz and Prince. Autism Rocks will continue to host the private concerts but it also wants to branch out by diversifying the location of the concerts and the attendees of the concerts. The charity also wants to release a compilations CD where the proceeds go back to benefit the Charity.

Sanjay Shah was not always involved with autism charities. Several years ago his son was having trouble keeping his food down. The doctor that they took him to recommended that they see a child psychologist. The child psychologist diagnosed Shah’s son with autism and Shah’s world changed.

Around the same time, Shah’s financial firm started seeing extraordinary success. The success allowed Shah to take a more part time position in leading the company. With his new found free time, Sanjay Shah decided that he would dedicate it to raising money for autism. Shah chose to concentrate on raising money for research because there are already many charities that are there to support those effected by autism. Shah thought that if research for autism was better funded, those other charities would then be able to better support their beneficiaries.

Sanjay Shah, before he graduated from college and got involved in the financial world, worked as a concert promoter in London. This experience was invaluable. Shah knew that experience from decades earlier just was not enough. He contacted Done Events, a promotional firm, and teamed up with them to gain their expertise and see how the field had changed since his college days.

You can follow them on LinkedIn.

Source: Global-Citizen

Shaygan Kheradpir Brings His Development And Business Skills To Coriant

The Coriant brand has recently been growing in popularity and levels of respect since it was established in 2013. Coriant was created by Marlin Equity Partners after the investment company bought the optical networking department of Siemens and a series of other technology companies. Despite only being established in 2013 the company has been challenging the established leaders in the wireless communications industry with a move to provide their skills and equipment in more than 100 countries.

Coriant has undergone a restructuring over the last few months of 2015 and into the first months of 2016 with the return of CEO Pat Dipietro to his former role with Marlin. This restructuring has seen the appointment of Shaygan Kheradpir to the position of CEO and DiPietro to a new role on the board of Coriant. Kheradpir is one of the best known names in the wireless communications industry for his work in many different industries.

Shaygan Kheradpir is perhaps best known for his work as a leader with the GTE Labs and Verizon companies over the course of the last 30 years. One of the reasons Kheradpir was appointed to his new role with Coriant is the high level of research and development he is known for completing in all the roles he has taken up in the past. The Cornell University graduate was responsible for introducing the use of small teams and 30 day deadlines for researching the use of new technologies.

Coriant has been at the forefront of introducing many new forms of equipment and software to the communications field. Shaygan Kheradpir has been brought in to make sure the development of the company happens at the right pace and includes the best quality of new technologies possible. Kheradpir has worked in the financial sector for a large portion of his career and has used these skills to complete a thorough review of the work of Coriant; this review has allowed the new CEO to have a head start on the development of Coriant for the future.