When Michel Temer replaced Dilma Rousseff as president of Brazil, he was faced with a massive challenge. Foreign investors dropped Brazil like a hot potato two years ago when the country’s credit rating was downgraded. The worst recession in more than 70 years turned the country into a living nightmare for many businesses and consumers. Inflation and unemployment began to take hold, and the Rousseff plan to get the economy back on track was ineffective. But President Temer has made excellent progress wooing some foreign investors back to Brazil. His recent announcement that investors can now own a piece of Brazil oil, gas and airports has been well received. Temer latest adventure in economic reform is mending fences with Japan. Rousseff canceled two official visits to Japan, and that didn’t sit well with the Japanese government.
Temer is making his first trip to Japan because there are more than 700 Japanese companies operating in Brazil, and he wants to reinforce industrial relationships, promote more trade, and find more investors. Brazilian business people, like Flavio Maluf, the CEO of giant building supply company Eucatex, is applauding Temer’s efforts to reconnect with the government of Japan. Eucatex has been doing business with Japan for several years, and Maluf wants warmer dialogue between his government and Japan’s leaders.
Eucatex is known for producing several key products in the building supply market. When Flavio Maluf took control of the family business in 1997, his goal was to build a strong multi-product business that had offices in other countries. Japan has always admired Brazilian-made products and several of those products are made by Eucatex.
The Eucatex business model is based on good relationships with countries outside of Latin America. Flavio Maluf spent time in the United States studying at NYU, so he is familiar with the consumer market in the United States. Flavio also studied the business model in Japan and other Asian countries. Eucatex continues to export MDF panels, paint, varnishes, ceiling tiles and other products to countries in Asia, Europe, and North and South America. Maluf wants Brazil to do more business in Japan, and has talked about what Brexit means before. More business will help Eucatex maintain a strong foreign business plan. Follow him on his official website here: http://flaviomaluf.com/