Building a business takes a great deal of work, and the internet has made it difficult for companies to maintain the reputation they want. The exchange of information on the internet is so quick that even a false negative review can hurt a business badly and take a long time to rebound from if not handled properly.
Even if you go above and beyond for your customers, there are still times when you will face people who post negative information about your business. It is just the way business is. Don’t let this distraction take away from the good work you are doing. Make sure you have a plan in place on how to respond.
The most important thing to remember is not to respond in a negative way. It is easy to sling mud when people attack what you built. Silence is not the answer, but you need to take the high road. Don’t let naysayers detract you from your goal, which is to keep your loyal customers and build your customer base. Assure your customers that it is business as usual. Also, it is best to offer extra value, services, or products at this time. It helps to reassure your customers.
This battle doesn’t have to be fought alone. Make sure you reach out to other colleagues and to online reputation firms. These firms have grown in popularity. You need to know what information is out there about your company and sites like SearchCleanup.com can help. Search cleanup can help to remove bad search results to make sure your company is posted in the best light possible. Don’t let these haters distract you from why you started this business in the first place. Find Searchcleanup.com on Twitter and other social media to find out more.