Shaping the Future of Digital Audio Programming through Effective Advertising Strategies

Podcast advertising grows your brand through structured campaigns that enhance brand recall, propensity to purchase and the commitment of specific messages to memory. Advertising tests reveal that more than two-thirds of listeners can remember specific grocery brands. Product awareness makes consumer brand opinions become favorable. More people remember the brands mentioned in adverts by name.

Edison Research conducted the tests in conjunction with PodcastOne to measure the effectiveness of advertising on the podcast network. Norman Pattiz, the Executive Chairman of PodcastOne and Tom Webster of Edison Research, announced the results in a press release.

This indicates that advertisements on the podcast network positively resonate with the listeners on various key elements. Advertisers can enjoy enhanced brand impact achieved from a multi-level strategy.

Five leading consumer brands in different categories were utilized during the study. The study included pre-campaign monitoring, four to six weeks of running structured advertisements, and post-campaign monitoring and analytics.

The study is a validation of the effectiveness of podcast advertising compared to traditional methods. Advertising on the podcast network offers proven and measurable results that grow your brands.

PodcastOne is a top-rated national digital audio platform that operates on advertising revenue. It is a leading provider of on-demand audio programming. The podcast network offers hundreds of engaging consumer shows. These are available on the website for direct download as well as on mobile apps for both Apple and Android devices. Some of the celebrity personalities and brands you can find on the network include Larry King, Dr. Drew and Chris Jericho besides hundreds more.

Norman Pattiz founded the network in 2013. He is famous for establishing the highly successful radio syndication and media company Westwood One. He led Westwood One to become the go-to company for news, sports, talk shows and traffic programming.

The company grew to be associated with big names such as CBS News, NBC Radio, the NFL, the NCAA, the Super Bowl and the Olympics among many others. Before PodcastOne, Norman Pattiz worked as the founding CEO of Courtside Entertainment Group from 2010.

Norman Pattiz has won numerous industry awards for innovation and leadership in the radio and audio content segment. He has received the “broadcaster of the year” honor multiple times. He featured on the 2009 National Radio Hall of Fame, the highest recognition from the Museum of Broadcast Communications.

He is also associated with Los Alamos National Security, Broadcast Education Association, and the Lawrence Livermore National Laboratory.

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