Doctor Turned Master Dealer, The Story of Carlos Alberto de Oliveira Andrade

Born in João Pessoa, the capital of the State of Paraíba(PB) in Brazil, Carlos Alberto de Oliveira Andrade is a reputed physician. During his years of medical practice, he was revered all over the North and Northeast of Brazil. But around 40 years ago, his career took a turn and he became a Brazilian carmaker and distributor of CAOA. Presently, he heads the Board of Directors of CAOA.

In 1979, while still being a doctor, Carlos Alberto de Oliveira Andrade bought a Ford Landau from a dealership in Campina Grande(PB). The dealership declared bankruptcy even before the car’s delivery and Dr. Carlos took the opportunity to ask if the dealership can be passed to him in exchange for his pre-payment of the car.

He got a green signal and thus CAOA was formed. The company’s name reflects the initials of the founder’s name Carlos Alberto de Oliveira Andrade. Thus, Dr. Carlos began his entrepreneurial journey and within six years, CAOA grew to become the largest Ford dealership in Brazil.

In 1992, as soon as Brazil legalized importing vehicles, CAOA became the exclusive as well as official importer of Renault and quickly made Renault the topmost brand in the imported segment. In 1998, CAOA officially began importing the Japanese brand Subaru and within a year, Subaru’s sales grew threefold. In 1999, CAOA overtook import of Hyundai and in a similar fashion, the Tucson model of Hyundai became the most imported car.

Owing to tremendous success and a strong partnership with Hyundai, Carlos Alberto de Oliveira Andrade realized his dream of opening a manufacturing unit in 2007. Thus CAOA Automobile S/A, the first Hyundai manufacturing factory, was inaugurated in the Agribusiness District of Anápolis, in the State of Goiás (GO). This helped Carlos Alberto de Oliveira Andrade earn the title of ‘Entrepreneur of the Year in Industry’, by IstoÉ Dinheiro Magazine in 2007.

In 2010, CAOA Automobile received “Good doer Company” Award by IstoÉ Dinheiro owing to their waste reuse policy and their role in reforestation of the Brazilian Midwest. In 2012, he won “Distributor of the Year” award by Hyundai’s parent organization. Numerous awards followed owing to Dr. Carlos and his work ethics.

Most recently, in 2017, CAOA now Latin America’s largest distribution and automobile manufacturing unit and Chery, have decided to launch CAOA CHERY, a new Brazilian automaker.

Full article: https://www.istoedinheiro.com.br/noticias/investidores/20071212/carlos-alberto-oliveira-andrade/17108

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