Lip balm used to be the original cylindrical tubes with typical flavors, such as, cherry or mint. Lip balm used to be original, until EOS lip balm came out seven years ago. The pastel colored orbs started to fill the shelves of Walgreens, Walmart, Racked and Target. Then suddenly, everyone was raving about these unique lip balms. Celebrities such as Kim Kardashian, Miley Cyrus, and Christina Aguilera have been spotted pulling these out of their makeup bags!
But it wasn’t as simple as it seems. The founders of EOS revealed on Fast Company they wanted to create something unique. They didn’t just want to make another typical lip balm. They wanted something that would emotionally connect with their customers. They are now a $250 million company, and they sell an average of 1 million products a week.
EOS first became big when they caught a deal with Walgreens. Their lip balm sold quickly, and got other buyers interested. Suddenly, EOS lip balm had their own shelves at Walgreens, Walmart, and Ulta, http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245. EOS grew rapidly, and now they sell other products, such as, hand lotion in shaving cream. But EOS products are not done yet! They plan on coming out with more products into the future!