The only type of impression to make with someone is a good impression. What is the alternative? Everyone knows a positive impression is critical when meeting a professional acquaintance face-to-face. Good professional impressions are also critical when traffic is directed to a website. Businesses rely on the internet in order to connect with customers. Websites and social media pages are produced to help craft that all-important positive first impression. Traffic that lands on either the website or the social media profile must walk away impressed. Otherwise, a host of lost opportunities arise.
One rather difficult bit of truth has to be mentioned. No matter how hard a small business owner works to craft a perfect first impression, others may be plotting to bring down that good impression. No plotting at all may be involved. A surly person may choose to publish a bad review. Competitors might even create grief through their own “creative” online musings.
All these things, for better, for worse, and for disastrous, end up being indexed in the search engines. Anyone who innocuously types a business’ name in Google and does a search is going to quickly be staring at a list of results. If those result reflect a nightmare collective of bad reviews, controversies, and malicious slanders, then an awful impression is left in the hearts and minds of all those whose eyes are exposed to the results.
The first impression ends up being an awful impression. As unfair as this can end up being, the impact remains. Fair or not, a business and its owner suffer. While there is a lot to lament about such a scenario, lamenting gets no one anywhere. Working with a reputation management firm can change things. Reversing a bad first impression may be elusive, but preventing more bad first impressions is possible.
Reputation management firms employ SEO and other online marketing tactics to help improve brands and images. If a reputation has fallen into a crisis, a professional response is the only appropriate one to set things right. Curtailing all those bad first impressions needs to be a major priority of any business owner. Calling a reputation management firm right away would change the direction of potential customer impressions for the better.