In today’s highly stratified and unequal world, it’s rare to hear of a case where a single person is able to transcend the divisions imposed by class. But such is the case of Luiz Carlos Trabuco, one of the most prominent bankers in the country of Brazil. After starting his banking career all the way back in 1969, Luiz Carlos Trabuco was able to rise through the ranks of Bradesco, one of the most important financial institutions in the country. Over the course of 40 years, he went from that bank lowest position all the way to his most exalted office. Today, Trabuco is making the transition from the presidency of the firm into the role of chairman of the board, a role in which he plans on continuing to implement a strategic vision for the company over the coming years and decades. Visit the website weforum.org to learn more about Trabuco.
As a kid fresh out of high school, Trabuco had big dreams. He wanted to go to college, becoming the first person in his family to obtain a high-level degree. However, he did not have the money necessary to do so. For this reason, he went searching for his first job on the day of his graduation. Eventually, he came across a small bank in the center of his hometown of Marilia called Bradesco. He was surprised to be almost immediately hired by the manager.
Over the next 10 years, Trabuco proved to be a highly capable and quick-learning employee, rapidly ascending the ranks of the firm and eventually becoming a branch manager. Throughout this time, Trabuco was also able to put himself through college, realizing his dream of becoming the first person in his family to get an advanced degree. By the time he was done, he had left the University of Sao Paulo with a Philosophy of Science Degree from the University of Sao Paulo and a master’s degree in psychology. Learn more about Trabuco at bloomberg.com.
He continued climbing up the corporate ladder, eventually landing in the role of the president in 2009. He proved to be a good CEO, helping to maintain the company’s stock price at a competitive level and vastly expanding the firm’s operations. As the chairman, he will continue leading with aplomb.